Listing Field Notes
Practical listing marketing for US real estate agents
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- Write down what you will change before the listing numbers come in
A one-page pre-commitment for a listing's marketing review: which counts you will look at, and which change each outcome would trigger, written before the first report. - Keep a showing-request log for four weeks and see where your inquiries stall
A one-page log you fill in for each inquiry, with the five columns to record and how to read it after four weeks, so you can see which step loses people before you change your marketing. - Shoot the listing photos in this order, then test the extra frames on four listings
A shot order for the core listing set, and a labeled four-listing test protocol with the record sheet to run it, before you pay for more images. - A two-page seller report that separates the market from your marketing
Page one carries dated public figures for the seller's own area; page two carries what you did, as counts. What goes on each page, where to pull it, and what never crosses between them. - Open houses when buyers are comparing: a local supply check, a checkable fact sheet and a count
A how-to for the open house: read your own county's supply figures first, hold the event early, give buyers a sheet whose every number has a document behind it, and record what happened as counts.